Powering Your Business Success
B2B marketing in a high growth technology organisation has become increasingly challenging and the pressure to deliver results and drive the business forward whilst exciting, can be overwhelming.
Your marketing agency is brilliant at producing creative and campaigns, but they don't really understand how important it is to ensure integration into your marketing and CRM systems.
Sure your technology platform vendors are great at automating campaigns and allowing you to create dashboards. But what is this data actually telling you?
And at the same time you need to have a marketing strategy that you are confident aligns to the businesses objectives and strategy.
During my extensive career working for organisations such as Apple, Cisco, Vodafone, Centrica and Kaspersky, I experienced the enormous range of issues that B2B marketing are responsible for, and often wished there was someone who understood what I was up against.
But, it was impossible to find the right kind of B2B marketing expertise to help me. I knew that these weren't problems that could be addressed by a marketing agency, technology platform vendor or even increased headcount.
Some organisations that I worked for wheeled in top consulting firms at eye watering daily rates. Professionally created charts and slideware were impressive, but theoretical. Where was the practical experience of having addressed these problems themselves?
I needed help with developing channel strategy, GTM plans, customer segmentation, buyer journeys, a brand and thought leadership strategy, to optimise lead management and pipeline health and at the same time give me confidence that I had the right marketing structure and skills to deliver for the business.
There was an expert who understood the complexity and marketing issues you face every day, and has tackled and solved similar challenges? Someone who could share real situations and learnings. Someone who has been in your shoes.
Hello, thanks for reading this far. It could be because you are facing some of the same challenges that I faced throughout my years working for B2B technology brands. If you are, then get in touch to discuss how I can help.
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